What is a site snippet and how to design it correctly
In this article, we’ll talk about what a site snippet is and how to properly format it. If you earn money through the Internet, then you will certainly come across a concept such as SEO. And snippet is the first thing you need to get acquainted with in preparation for website promotion.
What is a site snippet
Hello friends and colleagues! This article is for those who start to earn money through the Internet through the promotion of their website or blog. There are many ways to make money, but one thing unites them all is traffic. There will be visitors on your blog, there will be earnings.
There is such a saying - they are met by clothes, and escorted by the mind. Only sometimes such clothes that it may not reach the mind. So here is what your resource looks like in search results - this is the “clothing” of your site. It is clear that the content of the site is very important, but you need to "get to it." If you have 500 impressions per week and not a single click, you need to correct the situation. And one of the important things that you need to edit in this case is to change snippet.
What is a snippet site and why is it so important. Snippet is a descriptive part of an article that is issued during search results.
For example, a user searches for any information on the Internet and a search engine gives him pages with search results. So snippet is a kind of advertising mechanism in search engines. With the help of this tool, you attract the user's attention to your link and he clicks on it and goes to your site.
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Understanding the importance of this advertising mechanism, let's figure out how to write snippet correctly.
Since snippet is issued during search results, its length should be no more than one hundred and sixty characters. If there is more, the search engine simply cuts it off.
The title and description tags let you set the title and description of the snippet.
So, why is it needed. As you already understood, snippet gives brief information about your page in the search engine. And it depends on its content whether the user goes to your site or not.
Therefore, for the creators of the site it is important that the snippet is as attractive to the user as possible. After all, the user spends no more than two seconds to read the name of the site and its description. That is why the competent writing of a snippet is very important for the success of the site.
How to make snippet correctly. Studies show that improperly designed snippets can scare off up to 60 percent of site visitors. Therefore, its quality compilation is very important for the success of the site.
Quality snippet has certain characteristics. This is the topic, the presence of keywords and meaningfulness. For example, to set snippet for Yandex, you need to maximize the title of your article. If the snippet contains a keyword or several keywords, then you will significantly increase your position in the ranking of this search engine.
Therefore, do not forget to fill out the title and description.
Check if the title and description are filled in using Yandex Webmaster, site diagnostics.
If there are many pages with empty tags on your site, the service will report it. A warning appears in the list of possible problems.
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Conclusion
For successful business and making money through the Internet, a beginner needs to know what a site snippet is, how to compose it and with what to fill it out. Snippet is the most important component of the whole process of SEO site optimization, the most important tool for promoting the site and increasing its ranking in search engines. Do not neglect this important advertising mechanism. Success!
Regards, Ivan Kunpan.
PS There are some useful SEO optimization articles on the blog. For example, an interesting entry “ SEO article optimization ".
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